Privacy Policy

Updated: October 2013

In order to enhance your experience on The Dreamer Label online channels, we collect information when you visit us online. To help ensure an enjoyable online experience, we provide this summary of what information we collect online and how that information is used. One section of this privacy policy also addresses what happens with information we collect on social media sites, such as Facebook and Instagram (“Social Media Pages”).

This privacy policy statement applies only to the information collected online through, and display or link to, this policy (collectively our “Websites”) or through our Social Media Pages.

Information Collected Online

1. General Browsing

We collect general information about our visitors’ experience with our Websites and this general information is not connected to personally identifiable information about individual visitors. The information collected includes which pages our visitors are viewing on our Websites and whether visitors arrived through a link for our Websites.  It also includes information on the type of browser and service provider used.  For visitors using a mobile version of our Websites, this includes technical information about the device used, such as screen size, cookie support by the device and how images may appear.   All of this information helps us provide a better experience for our visitors by being able to determine such things as how to best format our mobile Websites for various devices, our most desired pages, products and features, how to best direct visitors to our Websites, and where there might be browser or service provider connection issues.

2. Location Information

Our Websites may provide features, such as a store locator service, if you have enabled the location-based services on your mobile device. The features on our Websites that require determining your location may make use of the GPS information on your mobile device.  Sometimes we use other information, such as your IP address or nearby wireless access points or cell phone tower locations, to roughly estimate where you are to provide you the feature on our Websites that requires understanding where you are located.  If you use one of the features on our Websites that require locating you, we will collect and process your location data for this purpose. If you do not consent to or disable location-based services we may ask you to manually select the region where you are located, or to enter your postcode to find a nearby store; if you chose not to provide this information some features of the Websites may not be available.

3. Personally Identifiable Information

The Dreamer Label collects personally identifiable information from you when you voluntarily provide us with this information throughout our Websites, for example when you placing an order; establishing an account; adding your choices and information about yourself; registering to participate in a promotion; emailing an item, entering a contest or taking a survey; contacting us with a comment or question; signing up to receive emails about our products and services. We also collect information through use of cookies, pixel tags (also known as Web beacons and clear GIFs) and URL links, as described under "Cookies" below. While not personally identifiable information by itself, The Dreamer Label also collects and retains the following and associates it with your personally identifiable information: your IP address, your interactions with our Websites, your actions in response to our communications to you, and the purchases you make.

Categories of personally identifiable information collected online include name, address, gender, month and day of birth, email address, telephone number, mobile phone number, payment information, recipient's name, address and email address, use of our Websites tied to one of these categories and any other information you choose to provide, including through your personal social media accounts, as described below.

Information Collected on Social Media Sites

Personal information may be collected directly by The Dreamer Label through our Social Media Pages and may also be collected by the social media site hosting the The Dreamer Label Social Media Page.

This privacy policy does not cover the privacy and security practices of the social media sites on which The Dreamer Label has Social Media Pages. Please review privacy policies and terms of service on the social media sites if you have any questions about their privacy or security practices.

The social media sites where The Dreamer Label has Social Media Pages may provide aggregate information and analysis to The Dreamer Label about your use of our Social Media Pages. This allows us to better understand and analyse our user growth, general demographic information about the users of our Social Media Pages, and interaction with content on our Social Media Pages.

Using Information We Collect Online

We use the information collected on our Websites or Social Media Pages to fulfill product orders; to fulfill your requests (such as contact us); to contact you in the event of order or delivery difficulties; to serve site content; to send marketing communications regarding our products, services, and promotions to you; to analyse your activity with us, including interaction with our Websites, the effectiveness of our advertising, and your purchases; to personalize our communications to you; to respond to your inquiries; to update information maintained in your online account; to conduct surveys or contests; to develop our products, services, and Websites. In addition, the information collected in the Online Store will be used for these same marketing communications about our products, services, and Websites. See the “Opt-Out” section below for the choices you have related to receiving marketing communications from us.

Information We Share With Third Parties

Please be aware that we may use third parties to assist us with our Website, our e-commerce business, and our Social Media Pages. Some examples of the assistance that may be provided by third party service providers are: fulfilling orders (including, but not limited to, processing payments, providing fraud prevention services, and verifying addresses); monitoring and analysing site activity, your actions in response to our emails, and the effectiveness of our advertising; conducting surveys, and administering and sending Notifications via a mobile device; and administering emails, promotions and contests. Personal information you provide us may be shared, as necessary, directly with the relevant third parties to so carry out functions on our behalf. We do not sell or rent your information to unrelated third parties.

You should also be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or is necessary to protect the users of our Websites, the Websites or the public.


Our Websites use, and our third party service providers may use, a browser feature known as a cookie, which assigns a unique identification to your computer. The cookies are typically stored on your computer's hard drive or mobile device. The information collected when visiting our Websites may include the following: an IP address, the URL of the page from which you arrived; your browser type; other technical information about your device used to visit our Websites; the pages you view; the features you use; whether you create an account or sign into an account and where you go on our Websites once signed into your account; whether you complete a transaction; whether you have previously completed a survey; and the time of your visit. This information allows us to determine such things as which parts of our Websites are most visited or used, what products are browsed and/or purchased, the effectiveness of our Websites, your specific interaction with our Websites and difficulties you may experience in accessing our Websites. With this knowledge, we can improve the quality of your experience on our Websites by recognizing and delivering more of the most desired features and information, personalize your experience, and resolve access difficulties. In addition, our Websites use cookies to help keep track of items you put into your shopping cart, whether you purchase any or all of those items, and to tell us whether you have visited one of our Websites in the past. This allows you to maintain shopping carts between visits and allows us to inquire about your continued interest in items in your shopping cart or that you viewed on one of our Websites. Our Websites also use cookies to help keep track of checkout information, other than payment method information, while you remain on our Websites. In addition, the information collected by us or our service provider(s) may be linked to and combined with information that we collect about you from your visits to our Websites.

Opt Out

  • Collection of Mobile Device Location Information Through our Websites. Your mobile device may allow you to disable location-based services on your device, which will prevent our Websites from accessing your mobile device location information. For specific questions regarding disabling your device’s location services, we recommend you review the specific instructions provided for your mobile device. Note that some features on our mobile sites may not be available if you disable location-based services.

  • Email. You can choose to unsubscribe if you no longer want to receive marketing emails from The Dreamer Label. Please use the unsubscribe link located at the bottom of our emails. Alternatively, you may email us at and tell us in your comments that you want to be removed from the The Dreamer Label mailing list.

International Users

If you are visiting one of our Websites from a location outside of Australia, please keep in mind that it is an Australian based web and/or commerce site. This privacy policy governs the information collected by or on behalf of our Websites irrespective of where you are located when you access it, browse it, interact with it, and make purchases through it (including those that are shipped to addresses outside Australia). With respect to personal information you provide to The Dreamer Label on the Social Media Pages, once received from the social media sites, it is maintained and processed by us on servers and internal systems located in Australia. This means your personal information may be stored outside of the province, state, and/or country in which you reside, and processed by us, an affiliate or a third party service provider as described in this privacy policy. Moreover, governmental bodies that have jurisdiction over us in Australia (e.g., courts and law enforcement agencies) may be entitled to access your personal information.

Updating Personal Information in Your Account

If you have created an online account we prefer to keep your personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information, including your billing address, preferred shipping information, payment details, and contact information. Just log-on to your account with your email address and password, and you will have access to a page where you can update your information.

To request to have your account cancelled send an email to and include the email address of the account you wish to cancel.

Privacy of Children

Websites that link to this privacy policy are not directed at kids under the age of 13, and no one under the age of 13 should provide personal information on these Websites.

Link to Other Sites

For your convenience and enjoyment, our Websites may contain links to other websites. We do not evaluate and are not responsible for the privacy practices or the content of such websites. We would urge you to review the privacy policies on each link to ensure that you are comfortable with their privacy policies and practices.

Updates to Privacy Policy

As we continue to offer you new and different types of content and services, we may modify our information collection, use, or disclosure practices. Should there be a material change to our information collection, use or disclosure practices, it will be applied only to information collected on a going forward basis, and we will update this privacy policy statement.

Security Statement

The Dreamer Label limits the number of employees that have access to the databases that contain personal data, and The Dreamer Label employees are advised of the importance of confidentiality. In addition, it is our policy to never send your payment card number via email.

We designed our online store to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology. While we implement the above security measures on our Websites, you should be aware that 100% security is not always possible.

Liability Disclaimer

We will use all reasonable endeavours to protect and keep your personal information confidential. If any of your personal information is accessed by a third party, whether through our negligence or otherwise, to the extent permitted by law, we disclaim any and all liability to any person or organisation for loss, damage or costs.

Questions/Contact Us

If you have any questions, comments or concerns regarding our privacy practices, please email us at

More Information

If you would like to know more about on-line privacy, visit The Australian Privacy Commissioner's website.